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How to use AI in marketing
Practical guides on AI video, email outreach, websites and AI training for teams, drawn from real client work.
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Using AI in marketing: real guides
No hype. Each post explains one method from client work, with a source for every number.
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October 17, 2026 Services
How to Use AI in Marketing: Tools, Workflows and Where to Start (2026)
How to use AI in marketing: a job-first map of AI marketing tools, a two-week pilot plan, and the 2026 rules on AI-made ads and free-plan rights.
Read more ↗October 17, 2026 Content & video
AI UGC Ads Without a Shoot Day: Workflow, Real Costs and Disclosure Rules (2026)
AI UGC ads, explained: filmed, no-camera and hybrid workflows, a brief template, real tool costs and the FTC, New York, EU and platform disclosure rules.
Read more ↗October 17, 2026 Content & video
How to Choose an AI Video Agency: Seven Questions and the Answers I'd Give
How to choose an AI video agency: seven questions to ask before you sign, a good-answer vs. red-flag table, the AI label rules and real published prices.
Read more ↗October 17, 2026 AI training
AI Marketing Consultant vs. AI Agency vs. Course: Which One Do You Need?
AI marketing consultant, AI agency or course? A four-column decision table: who does the work, cost, time to a first result and what you keep.
Read more ↗October 17, 2026 AI training
Claude AI for Marketing: Workflows, Prompts and Limits
Claude AI for marketing, job by job: the feature to use for research, briefs, copy, subtitles, websites and reports, with prompts and human checks.
Read more ↗October 17, 2026 Content & video
What Does an AI Creative Agency Do? How to Tell a Good One Before You Hire
What an AI creative agency does, how it differs from other AI agencies, what drives the price, and a six-link map to vet one before you sign a contract.
Read more ↗October 17, 2026 AI training
AI Upskilling Program for Teams: An Eight-Hour Plan Built on Your Own Work
What a good AI upskilling program looks like: the Brief–Try–Fix–Apply loop, an eight-hour plan hour by hour, a prep checklist and a four-week follow-up.
Read more ↗October 17, 2026 Content & video
AI Product Photo to Video: Five Steps to an Ad That Shows the Real Product
AI product photo to video in five steps: brief, script, frames, motion and sound, edit. Keep the real product, see the costs and the US, UK and EU rules.
Read more ↗October 17, 2026 AI training
AI Prompt Template: The Four Lines Every Request Needs, With Copyable Examples
An AI prompt template in four lines: who, what, why and how to check. See one request at three depths, then copy five templates for marketing work.
Read more ↗October 17, 2026 AI automation
AI Automation Examples: 17 Workflows and the Step to Keep Human
AI automation examples: 17 workflows across marketing, support, sales, finance and HR, each with the step to keep human, plus a four-question repeat test.
Read more ↗October 17, 2026 AI training
Is AI Certification Worth It? Use the Paper-or-Proof Test First
Is AI certification worth it? Run the paper-or-proof test, see what the salary data really shows, verify a credential, and learn when proof of work wins.
Read more ↗October 17, 2026 Content & video
AI Disclosure Laws for Ads in 2026: What the US, EU and UK Require, Plus a Ten-Point Check
AI disclosure laws for ads in 2026: what the FTC, New York, EU AI Act Article 50 and the UK ASA require, how platform labels work, and a ten-point check.
Read more ↗

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